19 Most Valuable Avon Jewelry: Identifying and Valuing

So you’ve inherited your aunt’s jewelry box and found some beautiful Avon jewelry. Do you want to know how much your pre-loved Avon silver necklace is worth? Or maybe you thought you had lost your wedding ring, but a miracle of miracles, it turns up in the back of a drawer after all this time!

Chances are, many of us have discovered some forgotten jewelry at some point, but how do you go about identifying and valuing Avon jewelry? No worries, we got you back.

This guide will teach you everything you need to know about identifying and valuing vintage Avon Jewelry. Here are the 19 most valuable Avon jewelry items, as well as advice on when, where, and how to sell it!

Let’s get the ball rolling!

History of Avon Jewelry

Avon jewelry was first introduced in 1886. The California Perfume company was founded by David H. McConnell, who sold books and periodicals door-to-door. The company began as a door-to-door business and grew to become the world’s largest direct seller of jewelry and beauty products.

By 1891, he had moved his operation to New York City and expanded into the sale of cosmetics. Avon is credited with being the first company to use direct salespeople in its business model. Their sales reps were called Avon Ladies because they sold their products door-to-door (or “at home”) — hence the term “Avon Lady.”

Avon jewelry
Avon Vintage Earrings Goldtone Question Marks Studs w/ Box 1980s

In the early 1900s, Avon became a famous brand name for cosmetics and jewelry in Europe and America. The company changed its name to “Avon Production Inc in 1939.

In a short period, they started adding bath, toiletry, and beauty products to their product line to expand the business. In 1960, the company created a campaign of giveaways to promote its new jewelry line, with the shopping for perfume or beauty products.

Jewelry was gifted to the customer. With This marketing, the jewelry line became more popular, and people were more likely to buy it as an accessory for their makeup and hair products.

By 1970, The company began selling jewelry as an accessory for its customers’ makeup and hair products, eventually creating its line of jewelry pieces, such as necklaces, bracelets, earrings, and rings.

The company carries various pieces at different price points and styles. As a result, numerous Avon jewelry pieces are still around and valuable today. Today’s Avon jewelry collection features various styles, including classic pieces that can be worn on any occasion.

Avon Jewelry Design Elements

Avon Jewelry Design Elements
Vintage Avon Marked Small Goldtone Owl Perched on Branch w Googly Eyes & Chain Sold $12.63

Rare Avon jewelry features some classic design elements that have remained popular. These include:

  • A clasp with a “C” design at the top
  • A crown logo on many pieces
  • A heart-shaped charm (often engraved with “AVON”)
  • Animals shaped like owls, little chicks birds
  • Halloween Designs
  • Christmas Designs
  • Romantic and elegant pieces

Material Used In Avon Jewellery

Avon jewelry is a popular part of the Avon product line. Avon jewelry is made from many materials, including gold and silver, diamonds, and other precious stones.

Avon used various materials in its jewelry production over the years, including

  1. Precious Metals: Silver or gold plating or gold-filled metalwork. The most valuable pieces will be marked with an identifying stamp such as “Sterling” or “Gold Filled.”
  2. Base Metals:Brass, copper, and pewter alloys were common materials used by Avon for its base metal jewelry pieces.
  3. Lucite: This is a man-made material that was created in 1910 and used as a replacement for shellac (made from insects). Lucite was first used as a substitute for glass.
  4. Bakeliteis a thermoset plastic that can be molded into any desired shape, making it ideal for creating jewelry pieces such as brooches and pins.
  5. Thermosets:The most common thermoplastics used in vintage Avon jewelry are nylon, polyester, and polyurethane (PU). These materials are often found in costume jewelry pieces because they’re inexpensive yet durable enough for everyday wear.
  6. Faux pearls:These are made from plastic and are usually molded into shapes such as circles or ovals. Faux pearls were used on brooches and pins, but they can also be found on necklaces, rings, and earrings.
  7. Stones:The most valuable Avon pieces have been made with real gems, such as emeralds, rubies, and sapphires. Even cheaper stones like CZ diamonds can be worth hundreds of dollars when used in unique pieces like engagement rings or anniversary gifts.
  8. Cabochons: These are gemstones or other materials that are polished but not cut. The most valuable cabochons are those made with hard stones such as jadeite, opal, ruby, sapphire, peridot, and topaz.
  9. Glass beads: These were made with many colors, including black onyx, blue onyx, green chrysocolla, yellow chrysocolla, green chalcedony, red jasper, black agate, and brown agate.
  10. Enamel:Enamel is the most common material used in vintage Avon jewelry. It’s a complex, shiny coating in many colors and finishes, such as matte and high shine. Enamel can be used to make pendants, earrings, charms, and pins.
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Identification of Avon Jewelry

Avon jewelry is a popular collectible, with many pieces that can be worth quite a bit of money. The most valuable Avon jewelry is usually from the 1940s and 1950s. The company has produced many different styles over the years, so it’s important to know what you’re looking at when trying to identify them.

  1. The first step inidentifying Avon jewelry is knowing whether it’s genuine or not. Authentic Avon jewelry has the company’s logo somewhere else; this means the piece isn’t real if there’s no logo. Simple Avon jewelry also has numbers stamped into it, which indicate when it was made and where. This makes it easy for collectors to tell whether an item is genuine or not by checking these numbers against their reference books.
  2. You can also look at themetal used in your piece of jewelry; if it’s silver-colored metal, then it’s probably not real silver or gold (unless otherwise noted). If you have an ornament or brooch that looks like jewelry but has no markings, you should have it professionally tested.
  3. Avon jewelry has a distinctive lookthat makes it easy to identify. The company’s hallmark is the name “Avon,” written in script and surrounded by a diamond-shaped box. This mark appears on all Avon products, including jewelry and perfume bottles.
  4. The markshould be stamped into the metal somewhere near the clasp or closure of the piece. It will look like two circles connected by a V shape with an A inside it (see image).

The mark will always be there no matter what type of piece it is — whether it’s a ring, necklace, bracelet, or earring — so if you find one circle with a V shape inside it on any part of the piece, it’s most likely authentic Avon jewelry.

Identification of Avon Jewelry
Vtg 70’s AVON “Ring of Pearls” Faux Pearl Perfume Glace Adjustable Chunky Ring

Where to Buy and Sell Avon Jewellery

If you have a collection of Avon Jewellery, you’re lucky. You can find out where to buy and sell Avon Jewellery.

There are many places where you can find Avon jewelry for sale. They include

eBay: eBay is an online auction site with an extensive range of Avon Jewellery. You can search for the exact piece you want or browse through the different categories such as Costume, Fine and Fashion Jewellery, Watches, etc. The best thing about Ebay is that many sellers post new items daily, so you’ll never run out of options!

Amazon: Amazon is another excellent place to find all your favorite pieces from the Avon catalog.

The prices are often lower than what you would pay at an Avon party because the seller doesn’t have to pay anything to get their products listed on Amazon. Many sellers also offer free shipping within the USA, making it a lot easier if you live in another country!

Online auctions. Many online auction sites allow you to search for Avon jewelry by category, brand, or type of item. You can also search specifically for Avon jewelry by searching for keywords such as “Avon” or “Avon jewelry.”

Flea markets: Flea markets are another place to find Avon Jewelry at a reasonable price. These events often have vendors selling everything from clothing to accessories and even handbags at discounted prices.

If you’re looking for a specific piece of Avon Jewelry, it’s best to call ahead to see if there will be any available at the event before making the trip there.

Yard sales: Yard sales are another great place to find great deals on all kinds of items, including Avon Jewelry! You may want to bring along some cash when you see something that catches your eye.

Valuing Avon Jewelry

Like any other type of jewelry, there are many ways to value it. It’s important to note that there is no standard way to value these items because each piece is unique and has its history. In order to find out if Avon jewelry is worth anything, you can use some methods.

● Know Your Gemstones

The first thing you need to do before you begin valuing your Avon jewelry collection is learn about the gemstones used in pieces. Some gems are more valuable than others, so knowing which gemstones were used on each piece will help you determine its overall value.

● Research History and Rarity

Another thing you should do before attempting to sell or trade your Avon jewelry collection is research its history and rarity. Many people fail to realize this when trying to sell their collections online or at auction houses.

● Online Appraisal Services

If you don’t know where your jewelry was manufactured or if it has any sentimental value, then an online appraisal service may be your best option. Appraisal services typically charge a fee, but they can tell you the approximate value of your jewelry based on its weight and the type of metal used in manufacturing.

● Condition

 Check for any damage to the piece of jewelry, such as cracks or chips in the enamel or gold plating peeling off of the jewelry. If there are any damages, this could significantly lower the value of your piece depending on how severe it is and what kind of damage it has sustained over time while worn by its previous owner.

● Age

The older the piece, the more likely it is to have value. The oldest known Avon jewelry dates back to the 1960s and 70s, so any piece purchased before then may be worth something.

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You can also look at the year your item was made by checking the back of the bracelet or necklace clasp for a stamp that says “Avon,” followed by its year of manufacture. If no date stamp is present, take note of any hallmarks or markings on the piece that might indicate its age.

● Marking


Another way to find out the value of your Avon jewelry is by checking its marking. The mark indicates where and when the piece was made and can help determine its value.

Some famous markings include the word ‘Avon, K.J.L (Kenneth Jay Lane), Barrera for AVON, an E enclosed in an oval, and Shaill Jhevari for Avon.

Vintage Avon Jewelry Designers

Kenneth Jay Lane
Jose & Maria Barrera
Elizabeth Taylor
Smithsonian Institution
Celine Dion

19 Most Valuable Avon Jewelry

Avon jewelry is a hot topic among auctioneers, not just for its antique values reaching up to fifteen times its original retail price, but also for its connection with the beloved company and its iconic products like the Avon Lady character.

Avon remains one of the top-selling companies in the world, selling over 6 billion dollars worth of merchandise annually in over 132 countries.

Top-selling items include their signature perfume, skincare, and cosmetics such as lipstick and eye shadow. Avon jewelry includes various collections, including limited edition gold designs by famous designers and artists, including Vera Wang and Louise Roe.

Here is a list of some unique pieces sold at auctions over the past year or are worth thousands with little to no wear on them.

1. Black Woman Cameo Earrings & Necklace

Black Woman Cameo Earrings & Necklace
Source: Etsy

The Black Woman Cameo Earrings and Necklace is a unique piece that will make you feel like a queen.

This earring and necklace set feature a black stone, a woman’s face carved into it, rosary beads, and a pendant. The chain is gold-plated, making this necklace look beautiful and expensive.

This set is perfect for any woman who likes to wear jewelry that complements her style and makes her feel like royalty—and it comes at an affordable price. The price tag is $150, but it’s well worth it.!

2. AVON Burst of Spring Necklace- the 1980s

The Avon Burst of Spring Necklace

The Avon Burst of Spring Necklace is a beautiful beaded piece that will make you feel like you’re walking through a spring flower garden.

The necklace has an apple jade color and is made from glass beads. It also features a gold-plated chain with a lobster clasp closure. The necklace measures 28 inches and will look great with any outfit!

This piece makes an excellent gift for yourself or someone else!

3. Brooch “Little chick in the egg.”

Little chick in the egg
Source: eBay.

The Little Chick in the Egg Brooch is valued at $45. This brooch is a collector’s item; you will only find it here at Avon jewelry. The Little Chick in the Egg Brooch is made of 18k gold plating over a silver base with a beautiful Swarovski crystal.

The egg is made of resin and was hand-painted by Avon artists.

The little chick inside the egg has sparkling eyes and little feet! If you’re looking for something that no one else will have, this piece will make you stand out in any crowd!

4. AVON Gold Faux Pearl Perfume Ring – the 1970s

AVON Gold Faux Pearl Perfume Ring - the 1970s
Source: eBay

The AVON Gold Faux Pearl Perfume Ring is excellent for your money. It’s the perfect accessory for any occasion and makes a lovely gift. The ring is easily adjustable so you can wear it on your right or left hand. This perfume ring has a gorgeous faux pearl design that looks great with any outfit.

5. Bellflowers Clip-on Earrings

Lovely Vintage Gold-tone Bell flowers Clip-on Earrings by AVON Jewellery
Lovely Vintage Gold-tone Bell flowers Clip-on Earrings by AVON Jewellery (Source: Etsy)

If you’re looking for a unique gift to give your mom, sister, or best friend on her birthday, these gold-tone bell flower clip-on earrings are perfect.

The earrings feature beautiful bell-shaped flowers with a pretty gold tone finish, and they’re attached to a clip that makes them easy to put on or take off. They’re also made with Avon’s signature triple-plated metal coating, so you can rest assured that your earrings will last a long time!

The beautiful gold tones of these earrings will complement any outfit and make you feel like your queen! The earring set comes with two earrings that can be worn individually or together.

6. Circle Heart Necklace

Avon Silver Tone Circle Heart Pendant Necklace in Pouch
Avon Silver Tone Circle Heart Pendant Necklace in Pouch (Source: Ebay)

This Avon Circle Heart Necklace is the perfect combination of tasteful and trendy. This necklace features a circle-shaped pendant with a heart-shaped hole in the center, making it an ideal choice for Valentine’s Day. This necklace is made of sterling silver and hangs on a box chain that can be adjusted at 16″, 18″, or 20″ lengths to suit your needs.

7. Gold Tone and Blue Stone Necklace

Avon Gold Tone Locket Necklace with Open Scrollwork and Faux Lapis Center stone
Avon Gold Tone Locket Necklace with Open Scrollwork and Faux Lapis Center stone (Source Ebay)

The Gold Tone and Blue Stone Locket Necklace is a beautiful piece of jewelry that will add a touch of elegance to any outfit. The blue cabochon stone in the center of the locket is surrounded by gold-tone metal, which adds a touch of shine to the necklace. The rope chain is adjustable so that you can wear it any longer.

This necklace would make an excellent gift for someone who likes to dress up their outfits with jewelry. It could also be used as a piece of costume jewelry during Halloween or other costume parties.

 8. Crystal Pendant Necklace

Vintage Avon Gold Tone Heart , 3 small Crystal in the center Necklace
Vintage Avon Gold Tone Heart , 3 small Crystal in the center Necklace

 This gold-tone Crystal Pendant Necklace is a beautiful addition to your jewelry collection. The pendant features a crystal-accented charm that dangles from an adjustable chain, making it easy to wear with anything you throw on. The typical price of a product is sixty dollars.

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9. Gold, 20-Pearl, and Single Diamond Setting Brooch

Vintage RARE Avon 14K gold, 20-pearl and single diamond setting brooch
Vintage RARE Avon 14K gold, 20-pearl and single diamond setting brooch (Source: Etsy)

This brooch is a true masterpiece. It features a 10-carat diamond in the center, surrounded by a cluster of 20 pearls. The setting is made of 14K gold and has been designed to hold the stone without any glue or other adhesives. The brooch is perfect for any occasion, from formal events to casual parties.

10. Sterling Silver Starburst Brooch

Vintage AVON Atomic Starburst Rhinestone Lapel Pin Brooch
Vintage AVON Atomic Starburst Rhinestone Lapel Pin Brooch (Source: Ebay)

This Avon Sterling Silver Starburst Pin Brooch is a perfect piece of jewelry for a woman who loves to look and feel like a star. It’s made of sterling silver, which is known to be one of the most valuable metals in history. Due to their utmost scarcity, they sell for $100 each.

It also features a starburst design with silver, white and blue stones that make you feel like royalty. You can wear this brooch on any occasion: whether it be an elegant dinner party or a casual shopping trip with friends, it will always make an impression on everyone who sees it!

11. Aurora Borealis Bow Christmas Tree Pin – 1992

Aurora Borealis Bow Christmas Tree Pin - 1992
Source: Etsy

With only six rhinestones, the Aurora Borealis Bow Christmas Tree Pin is the most affordable jewelry item on this list.

This piece features a bow-shaped pin decorated with small green and blue stones and a red jewel at the center. The brooch measures 2.25 inches by 1.5 inches and comes on a card with an illustration of a Christmas tree.

12. Caprianti Pendant Necklace

Caprianti Pendant Necklace
Source: etsy

The Avon Caprianti Pendant Necklace is a stunning piece that will add flair to any outfit. With its oval-shaped pendant, this necklace makes a bold statement while still looking elegant and sophisticated. The Avon Caprianti Pendant Necklace is a unique piece, sold for $198.

This necklace is made with green, blue, purple, and red lucite to create a beautiful contrast of colors between the different shades of each gemstone. This pendant is accented at the bottom by two rows of clear rhinestones for an added touch of sparkle.

13. Koi Fish Earrings- 1990

Koi Fish Earrings- 1990
Source: eBay

The Avon Koi Fish Earrings are a real showstopper. These earrings will turn heads with a pair of blue crystal eyes, glass-like pearls, and gold backing. A couple of these earrings can be sold for $400 to $450.

The Avon Koi Fish Earrings are indeed a work of art. The blue crystal makes them look like the water they swim in, and the glass-like pearls add enough shine to make them pop. These earrings are perfect for any occasion, and they are sure to turn heads wherever you go.

14. White Diamonds Faux Pearl Brooch

White Diamonds Faux Pearl Brooch
Source: eBay

This gorgeous brooch is perfect for everyday wear and ideal for your Avon jewelry collection. It has a classic look that can be dressed up or down, depending on the occasion. This piece is valued at $130.

15. Celine Dion Necklace- 1998

Celine Dion Necklace- 1998

The 1998 Avon Celine Dion necklace is a one-of-a-kind piece of jewelry.

This necklace was worn by Rose in the film Titanic and featured an adorable blue sapphire-style heart covered with diamonds.

This necklace is made of sterling silver and was designed by Avon exclusively for Celine Dion. This piece of jewelry is a great collectible for anyone who loves Titanic or Celine Dion!

16. Elizabeth Taylor’s Royal Jewels Set

This is a set of two necklaces and earrings, each with a different gemstone. The gems are all-natural. The necklace has pearls, rubies, and diamonds. The bracelet has emeralds and rubies.

This set was initially owned by the late Hollywood legend Elizabeth Taylor. It is a stunning and regal collection of jewelry, with lots of diamonds and emeralds, that would make any woman feel like a queen. The Elizabeth Taylor “Royal Jewels” set is valued at $300 to $400.

17. Kenneth Jay Lane Butterfly Necklace- 1988

Kenneth Jay Lane for Avon Faux Pearl & Enamel Butterfly Necklace 1988 Papillon

The Avon Kenneth Jay Lane Butterfly Necklace is a pale pink faux pearl necklace with rhinestones. This piece of jewelry is perfect for any occasion, whether you’re dressing up or dressing down. The butterfly design makes it versatile and fun, while the pearls and rhinestones add bling to the look.

18. Gold-Plated Cabochon Clip Earrings- 1993

Gold-Plated Cabochon Clip Earrings- 1993
Source: eBay

These 18K gold-plated earrings are a perfect example of Avon’s high-quality jewelry. The two red carbons are a stunning contrast to the light blue faux opal, making this pair of clip earrings stand out from the crowd. These earrings are valued at $198.

19. Pearl Hearts Necklace

vintage Avon pearl heart gold chain
vintage Avon pearl heart gold chain (Source: poshmark)

The Avon Pearl Hearts Necklace is a stunning piece of jewelry that will add sparkle to your look. This 16-inch necklace features a striking heart pendant adorned with pearls and crystals. It’s the perfect choice for any occasion, whether you’re going out on the town or want to add some shine while staying home.


The identification and valuing of Avon jewelry can be a fun and rewarding experience. It also opens up a world of history, not only in your own family but also in your local community.

The guides provided above are only a fraction of what valuation means. There is much more than that in the world, but these can be used by a novice eye to have a general idea of how much your jewelry is worth.

We hope that this guide has helped you to make an informed decision about the value of your Avon jewelry, and we wish you luck on your journey!

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